Faced with Life or Death on Set: When Seconds Count

It was a typical late June afternoon in Riverchase, a bustling community in the Birmingham suburb of Hoover. With temperatures climbing steadily toward the nineties, traces of future storm clouds began to dot the far horizon.

A group of trucks were parked just outside the Rooms To Go store on Chapel Lane and a steady stream of people had been ferrying equipment in and out of the building all morning long, the telltale indication of an active commercial shoot.

A number of the shooting crew from Atlanta had arrived in town the previous night and the Key Grip, Roger Sherer, was animatedly telling his friends about a local restaurant he’d found that featured great food and live music. A musician himself, Roger wanted to get a group together and (more…)